Recently I've been fortunate to work on identity projects for food related brands.
Mesquite and Maple is a hospitality business that's inspired by Texas and Mexican cuisines. The identity reflects the importance of seasonality to the food. It's inspired by camping, the outdoors and a sense of conviviality.
Variation on the Mesquite and Maple logo.
Each color variation of the logo is associated with a season and used mainly during that time period. This element will extend into the physical space and be reflected in the print materials and signage.
Serious Eats needed a flexible logo that could work across screen sizes, mediums and contexts and match with a new visual design that had already been set. I started with vintage diner signage as inspiration and focused on communicating both playfulness and expertise.
This will be rolled out in Q2 of 2015.
A quick overview of the new Serious Eats brand.
The Food Lab, an ongoing column on Serious Eats, is launching a video series and book. The identity needed to reflect a sense of geekiness and passion around food. I began with the NASA "meatball" logo for inspiration, but brought some more contemporary touches that make it flexible across media.