Serious Eats

The site is always a work in progress, which makes for exciting projects. I work with editorial and advertising to refine existing features, create new ones, improve the ways that users can find content, scope and build internal tools and evolve the brand. I'm leading a complete redesign of the site that is estimated to launch in Q2 of 2015.

New logo for Serious Eats

Serious Eats needed a flexible logo that could work across screen sizes, mediums and contexts and match with a new visual design that had already been set. I started with vintage diner signage as inspiration and focused on communicating both playfulness and expertise.

This will be rolled out in Q2 of 2015.

#branding

Brand Guide

A quick overview of the new Serious Eats brand.

#branding

Redesigned article page

Site relaunch estimated Q2 of 2015 with new brand.

#css  #front end development  #javascript  #prototyping  #responsive  #ux design

Responsive views

Example of responsive redesign that launched in August of 2014. [link]

Initial comp for design update

Launched and live since August 2014

Initial comp for design update