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New logo for Serious Eats

Serious Eats needed a flexible logo that could work across screen sizes, mediums and contexts and match with a new visual design that had already been set. I started with vintage diner signage as inspiration and focused on communicating both playfulness and expertise.

This will be rolled out in Q2 of 2015.

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Brand Guide

A quick overview of the new Serious Eats brand.

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