Lonestar Taco

Experience design for a special events catering business and retail concept inspired by the Greenmarket and Tex Mex style food. Read about the process.

Pickled onions and jalapeños

Packaging design and creative direction for products carried on Etsy and New Amsterdam Market. This was a prototype for the goods that could be carried at the retail location.

Flour tortilla kit

Packaging design and creative direction for products carried on Etsy and New Amsterdam Market. This was designed to appeal to Texans who missed fresh flour tortillas as well as the curious foodie.

This was a prototype for the goods that could be carried at the retail location.

"Ghost of Christmas Past" Chili Marmalade

Another experiment with retail products. This one sold out in two hours.

Pork Belly Taco

Local heritage pork belly on a hand pressed corn tortilla

"Celebrate Summer" Pop Up Dinner

Prototyping the dining experience and menu for a retail location.

© Clay Williams / claywilliamsphoto.comt

"Celebrate Summer" Pop Up Dinner

Plating the first course.

© Clay Williams / claywilliamsphoto.com