I worked with editorial and advertising to refine existing features, create new ones, improve the ways that users can find content, scope and build internal tools and evolve the brand. I led a site relaunch in 2015.
Serious Eats needed a flexible logo that could work across screen sizes, mediums and contexts and match with a new visual design that had already been set. I started with vintage diner signage as inspiration and focused on communicating both playfulness and expertise.
This will be rolled out in Q2 of 2015.
A quick overview of the new Serious Eats brand.
Site relaunch estimated Q2 of 2015 with new brand.
Example of responsive redesign that launched in August of 2014. [link]
Launched and live since August 2014